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Rhodia was one of the first brands that Creoly ever started selling so we're proud to be still introducing new products today. The company itself originally had very humble beginnings. Two sons of local wholesale merchants for printing paper in Lyon, France developed the company: Verilhac Brothers, in 1932. The partnership was very successful as one brother had studied engineering, so was design led, creating products that were practical as well as unique and the other brother had a strong background in marketing.